Presentation
Founded in 2021, Sugg operates in the field of soft mobility. It has created a brand of bikes designed and assembled in Brussels, aimed at both private individuals and businesses.
The company’s goal is to make the streets of major cities more liveable and pleasant through its mobility solutions.
So, it has developed a simple, unique bicycle that suits all sizes and needs. What’s more, to stay true to its local identity, most of its components are sourced from European manufacturers.
Products and Services
Sales to individuals
Sugg designs, assembles and sells both traditional and electric bikes built around a shared design model that follows eco-design principles.
Sugg is also developing a cargo bike based on a similar model, which will be modular with the choice between a long or short luggage rack.
Customers are encouraged to maintain and repair their bikes. The company provides advice when unusual wear is detected.
Sales and leasing service for businesses
Sugg also provides mobility solutions for businesses, either through the management of personal bikes for employees or through a fleet of corporate pool bikes that can be customised with the organisation’s colours or logo.
The leasing offer includes maintenance, theft insurance and a two-year warranty on the bikes.
Bike features
The bikes are simple, robust and lightweight with small, thick wheels for excellent stability and a comfortable, rigid steel frame. Compact and foldable, they are easy to store and can go everywhere, supporting users on their multi-modal journeys.
Components are chosen for their longevity and ease of repair while spare parts are standard, easily accessible and can be removed for replacement. This approach guarantees that any distributor can repair a Sugg bike, guaranteeing the sustainability of the products and extending their life span, even if the company ceases operations. The choice of components always reflects a commitment to reduce its environmental impact (e.g. replacing the chain with a belt). Each part is made from a single material, allowing it to be sent to the correct recycling stream. In addition, there are no unnecessary accessories or gadgets.
For its electric bikes, Sugg uses refurbished batteries.
Expertise
Every design choice is the result of a careful balance between environmental impact, quality and affordability. This approach allows the company’s products to evolve towards ever-greater sustainability through a process of continuous improvement.
Over the years, Sugg’s designer has developed a strong expertise, enabling the company to offer a refined yet uncompromising range. The result is quality products that are reliable and easy to use and built to stand the test of time.
