Presentation
The New Norm Company was founded in 2019. It has developed and brought to market models of fully eco-designed shoes. It is a brand and a creative laboratory that sits at the intersection of design, fashion, and sustainability.
Products & Services
Sneakers
Norm’s offering consists of durable and eco-designed sneakers. The products are developed using as many recycled materials as possible, while minimizing waste production and the number of components. All models are also 100% recyclable.
The company also offers the collection of damaged or worn-out sneakers. Through its “circle” program, it retrieves still usable shoes, cleans and repairs them to donate to a non-profit organization. Shoes that are too damaged are sent back to the sole supplier, who will grind them and integrate them into new soles.
Textiles
Norm also offers a range of high-quality textiles made from recycled cotton and manufactured in Portugal.
Expertise
Inspired by science and nature, Norm creates eco-designed products that emphasize timeless design, functionality, and innovation, based on recycled and recyclable materials.
